We don’t do “Black Friday Sales”
Reasons we DON’T do a BLACK FRIDAY Sale….
1. The RIGHT PEOPLE for the RIGHT REASONS
It’s harder for us a small company to see a high number of THE RIGHT clients.
We see the big gyms selling discount memberships knowing full well that people won’t come after a while.
THEY KNOW IT.
YOU KNOW IT.
Click the pic….
We prefer to have people come in either:
– On their own
– With a friend/partner/family member/work colleague
– With a group of friends etc
When people come to us, they often stay for years and years (take that of what you will) …..we would rather have 5 clients come in this December and stay for 5-10 years than 100 people of which many leave the next month when a deal has ran out – and possibly some of the right people dont get the attention they wanted.
2. This leads into the fact that
OUR CURRENT CLIENTS WOULD BE PISSED OFF!
Imagine you go in to your gym, you’ve been paying £50 a month for.
A friend says “OH ive just done a black friday deal – Its worked out at “25 a month”…..and then you go to your gym manager and ask for the same,
he or she is likely to say no.
An interesting thing happened at a gym I previously worked at……
They put this offer in saying here’s £150 worth of vouchers for stuff.
NEW MEMBERS ONLY.
Some of my clients wanted that deal.
What happened? The manager said NO.
Well some clients of mine just cancelled their membership and re-joined.
Bit weird though dont you think?
They ended up leaving in the end……probably due to :
A) Lack of care
B) The realisation that they are all about chasing new members than looking after current ones
3. The extra workload on the gym
– Puts a lot of stress on me and my team of coaches.
– They don’t want to be waiting for equipment because everything being used by people who are going to leave next week because some black friday deal is now no longer there.
“Say you get paid tonight at midnight….and tomorrow you want to start training with us.”
But since you’re starting the day AFTER black friday -its “20% more expensive” etc.
Why should you have to pay more?
Rant over!
John
